1.1 Basic Brand Information

Brand Name: Current Website (if any):

1.2 Our Brand Story

Tell us the narrative behind your brand. What led to its creation? What problem does it solve?

1.3 Our Mission, Vision & Values

Mission (What we do): Vision (Where we're going): Core Values (What we believe in & how we behave - list 3-5):

1.4 Our Brand Personality/Archetype

Describe your brand as if it were a person (e.g., Innovative, Trustworthy, Playful, Authoritative). Use adjectives and short phrases.

1.5 Target Audience

Who are you primarily speaking to? (Demographics, psychographics, needs, aspirations)

2.1 Existing Logo & Usage

Do you have a current primary logo file? If so, please attach it to your email.

*(e.g., "Yes, attached as Logo.ai" or "No, need a new logo")*

Do you have existing rules for logo usage (e.g., clear space, minimum size, color variations)? Please describe any specific preferences or restrictions: Do you have examples of how the logo should NOT be used? Please attach them to your email if possible.

*(e.g., "Yes, see bad_logo_examples.pdf")*

3.1 Primary Brand Colors

Please specify your main brand colors and their codes (Hex is most common for web, but include CMYK/RGB/Pantone if you know them).

Primary Color 1 Name/Use (e.g., "Brand Blue"): Primary Color 2 Name/Use (e.g., "Accent Orange"):

Add more on separate paper if you have more primary colors.

3.2 Secondary Color Palette (Optional)

Do you have additional secondary colors for charts, backgrounds, etc.? Please list their names/uses and codes:

3.3 Color Usage Preferences

Are there any specific rules for color combinations or contexts (e.g., "never use red on green")?

Accessibility:

4.1 Primary Typeface(s)

What fonts do you currently use or prefer for your brand?

Primary Font Name (for headings/main text): Typical Usage (e.g., Headings, Body Text): Link to font file or download (if custom/licensed - write URL here or attach file):

4.2 Secondary/Web Typeface(s) (for paragraphs, web fallback)

Secondary Font Name: Typical Usage:

4.3 Typography Rules & Preferences

Do you have preferences for font sizes, line spacing (leading), or letter spacing (tracking)? Are there any font uses or styles to AVOID?

5.1 Photography Style

Describe the desired look and feel of your brand's photography: Do you have examples of photos that represent your desired style? Please attach them to your email. Do you have examples of photos that represent styles to AVOID? Please attach them to your email.

5.2 Illustration & Iconography Style (Optional)

If your brand uses illustrations or icons, describe their preferred style (e.g., Flat, Isometric, Hand-drawn, Line icons, Filled icons): Do you have examples of desired illustration/icon styles? Please attach them to your email.

6.1 Brand Voice Attributes

How should your brand communicate? (e.g., Confident, Friendly, Direct, Humorous, Informative, Empathetic)

6.2 Key Messaging Principles

Are there any core messages or themes that should always be conveyed in your communication?

6.3 Grammar & Language Preferences

Do you have specific preferences for grammar, punctuation, or capitalization? Are there any words or phrases to avoid?

7.1 Print Advertising

How do you plan to use print advertising (magazines, newspapers, billboards, flyers)? Any specific layouts or elements you typically need? Do you have examples of print ads you like (competitor or general inspiration)? Please attach them to your email.

7.2 Digital Advertising (Banners, Social Media Ads)

What types of digital ads do you use (static banners, animated banners, social media image ads, video ads)? Any specific requirements for size or animation? Do you have examples of digital ads you like? Please attach them to your email.

7.3 Social Media Presence

Which social media platforms are most important for your brand? Describe your desired social media visual and content style (e.g., polished, raw, informative, trending):

7.4 Website / App

Describe your ideal website/app visual style and user experience (UI/UX). What kind of feeling should users have?

7.5 Packaging (if applicable)

If your brand has physical products, describe your packaging needs and any existing branding on them:

7.6 Email Marketing

Describe your email marketing needs (e.g., newsletters, promotional emails, transactional emails). Any specific layout or branding elements you usually include?

7.7 General Notes & Additional Attachments

Please use this space for any other important notes or details you wish to share: Remember to attach any other relevant files, images, or documents to your email.

Your Contact Information

Your Name: Company/Brand Name: Your Email for Correspondence: Your Phone Number (Optional):

1.1 Basic Brand Information

Brand Name: Current Website (if any):

1.2 Our Brand Story

Tell us the narrative behind your brand. What led to its creation? What problem does it solve?

1.3 Our Mission, Vision & Values

Mission (What we do): Vision (Where we're going): Core Values (What we believe in & how we behave - list 3-5):

1.4 Our Brand Personality/Archetype

Describe your brand as if it were a person (e.g., Innovative, Trustworthy, Playful, Authoritative). Use adjectives and short phrases.

1.5 Target Audience

Who are you primarily speaking to? (Demographics, psychographics, needs, aspirations)

2.1 Existing Logo & Usage

Do you have a current primary logo file? If so, please attach it to your email.

*(e.g., "Yes, attached as Logo.ai" or "No, need a new logo")*

Do you have existing rules for logo usage (e.g., clear space, minimum size, color variations)? Please describe any specific preferences or restrictions: Do you have examples of how the logo should NOT be used? Please attach them to your email if possible.

*(e.g., "Yes, see bad_logo_examples.pdf")*

3.1 Primary Brand Colors

Please specify your main brand colors and their codes (Hex is most common for web, but include CMYK/RGB/Pantone if you know them).

Primary Color 1 Name/Use (e.g., "Brand Blue"): Primary Color 2 Name/Use (e.g., "Accent Orange"):

Add more on separate paper if you have more primary colors.

3.2 Secondary Color Palette (Optional)

Do you have additional secondary colors for charts, backgrounds, etc.? Please list their names/uses and codes:

3.3 Color Usage Preferences

Are there any specific rules for color combinations or contexts (e.g., "never use red on green")?

Accessibility:

4.1 Primary Typeface(s)

What fonts do you currently use or prefer for your brand?

Primary Font Name (for headings/main text): Typical Usage (e.g., Headings, Body Text): Link to font file or download (if custom/licensed - write URL here or attach file):

4.2 Secondary/Web Typeface(s) (for paragraphs, web fallback)

Secondary Font Name: Typical Usage:

4.3 Typography Rules & Preferences

Do you have preferences for font sizes, line spacing (leading), or letter spacing (tracking)? Are there any font uses or styles to AVOID?

5.1 Photography Style

Describe the desired look and feel of your brand's photography: Do you have examples of photos that represent your desired style? Please attach them to your email. Do you have examples of photos that represent styles to AVOID? Please attach them to your email.

5.2 Illustration & Iconography Style (Optional)

If your brand uses illustrations or icons, describe their preferred style (e.g., Flat, Isometric, Hand-drawn, Line icons, Filled icons): Do you have examples of desired illustration/icon styles? Please attach them to your email.

6.1 Brand Voice Attributes

How should your brand communicate? (e.g., Confident, Friendly, Direct, Humorous, Informative, Empathetic)

6.2 Key Messaging Principles

Are there any core messages or themes that should always be conveyed in your communication?

6.3 Grammar & Language Preferences

Do you have specific preferences for grammar, punctuation, or capitalization? Are there any words or phrases to avoid?

7.1 Print Advertising

How do you plan to use print advertising (magazines, newspapers, billboards, flyers)? Any specific layouts or elements you typically need? Do you have examples of print ads you like (competitor or general inspiration)? Please attach them to your email.

7.2 Digital Advertising (Banners, Social Media Ads)

What types of digital ads do you use (static banners, animated banners, social media image ads, video ads)? Any specific requirements for size or animation? Do you have examples of digital ads you like? Please attach them to your email.

7.3 Social Media Presence

Which social media platforms are most important for your brand? Describe your desired social media visual and content style (e.g., polished, raw, informative, trending):

7.4 Website / App

Describe your ideal website/app visual style and user experience (UI/UX). What kind of feeling should users have?

7.5 Packaging (if applicable)

If your brand has physical products, describe your packaging needs and any existing branding on them:

7.6 Email Marketing

Describe your email marketing needs (e.g., newsletters, promotional emails, transactional emails). Any specific layout or branding elements you usually include?

7.7 General Notes & Additional Attachments

Please use this space for any other important notes or details you wish to share: Remember to attach any other relevant files, images, or documents to your email.

Your Contact Information

Your Name: Company/Brand Name: Your Email for Correspondence: Your Phone Number (Optional):